If you’ve ever searched for something on Google and clicked one of the top results marked “Ad,” you’ve interacted with PPC—Pay-Per-Click advertising.
PPC is a form of online advertising that allows businesses to place ads on search engines, websites, and social media platforms. You only pay when someone actually clicks on your ad, which makes it a cost-effective way to reach people who are already interested in what you offer.
But before you dive in, it’s important to ask: Is your business actually ready to run PPC ads?
What is PPC?
Pay-Per-Click advertising is designed to bring highly targeted traffic to your website. Instead of relying on organic reach or waiting for customers to find you, PPC allows you to put your business in front of the right audience at the right time.
Your ads can appear on platforms like Google, Facebook, Instagram, LinkedIn, and more. You can choose your audience based on things like location, interests, search behaviour, and even job roles.
The result is a tailored ad experience that reaches people who are actively searching for your products or services.
What Can PPC Do for Your Business?
PPC is one of the most efficient ways to:
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Drive qualified traffic to your website
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Increase brand visibility quickly
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Generate leads or sales within a short time frame
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Control your advertising budget
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Track performance and make data-driven decisions
Because you can see exactly how your ads are performing, PPC is a great option for businesses that want measurable results and quick feedback.
Is Your Business Ready?
PPC works best when your business is set up to handle the traffic it brings in. Before you launch a campaign, make sure you’ve got the following in place:
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A clear goal. Know what you want from the campaign. Do you want more sales, leads, website traffic, or event bookings?
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A user-friendly landing page or website. When someone clicks your ad, they should land on a page that’s clear, fast, and easy to navigate.
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A good understanding of your audience. Know who you’re targeting, what they need, and what kind of messaging will get their attention.
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The time or support to monitor your ads. PPC is not a one-time setup. It requires regular checking, tweaking, and testing to make sure it’s performing well.
Running ads without these essentials in place can lead to wasted budget and disappointing results.
Get Help from Start Digital
At Start Digital, we work with small businesses to make sure they’re not just running ads—but running them well. Whether you’re completely new to PPC or looking to improve your current approach, we offer practical advice, one-to-one training, and expert support to get you on the right track.
Not sure if your business is ready for PPC? Get in touch for a free consultation. We’ll help you understand where you stand and what steps to take next.
