by Tom Clark | Apr 22, 2026 | News
When customer data stories hit the news, they’re usually associated with large organisations. It’s easy for small businesses to look at these headlines and think, “That wouldn’t happen to us.” In reality, smaller businesses are often more exposed to customer data...
by Tom Clark | Apr 22, 2026 | News
Customer data isn’t just collected, it’s increasingly used to make decisions. Businesses use data to: Identify high value customers Track engagement and behaviour Prioritise communication and support Decide where to focus time and resources This is normal, effective,...
by Tom Clark | Apr 22, 2026 | News
When a well known brand like Marks & Spencer becomes associated with customer data issues, it naturally grabs attention. But the real lesson isn’t about one company making a mistake. It’s about how easily customer data risks can affect any business, regardless of...
by Ruby Wilkinson | Nov 17, 2025 | News
When you’re running a business, insurance usually sits in that “I’ll sort it later” category, somewhere between updating your website and finally fixing the office kettle. But in 2025, with cyber threats rising faster than your unread email count, “sorting it later”...
by Ruby Wilkinson | Nov 11, 2025 | News
Ever thought an ad was just a colourful video to grab eyeballs? Well…there’s more beneath the surface. Big players are using ads not just to sell, but to tell the world who they are. Let’s dive into how the giant Coca‑Cola did exactly that with an AI‑powered holiday...
by Ruby Wilkinson | Sep 12, 2025 | News, Email Marketing
Email remains one of the most powerful marketing tools for small businesses. It’s affordable, measurable, and reaches your audience directly. But success isn’t about sending more emails — it’s about sending the right ones. A smart email strategy ensures that every...
