by BenFarrington | Oct 7, 2024 | Digital marketing, Digital Culture, Email Marketing, News, Small Business, Strategy, Uncategorized
By Ben Farrington 07/10/2024 Why Personalisation in Digital Marketing Isn’t Creepy Alright, let’s talk about something that’s been buzzing around for ages – the idea that personalisation in digital marketing is “creepy.” You know what I’m...
by BenFarrington | Sep 30, 2024 | Customer Data, News, Small Business, Strategy
By Ben Farrington 30/09/2024 In today’s digital age, businesses collect vast amounts of customer data to improve services, personalize experiences, and drive growth. While the benefits of data collection are immense, one thing is clear: customer data security is...
by BenFarrington | Sep 24, 2024 | Customer Data, Cyber Security, Growth, Hardware, Small Business, Strategy
By Ben Farrington – 24.09.24 In today’s fast-paced business landscape, companies—large and small—must rely on robust digital hardware to maintain competitive advantages and improve operational efficiency. While many enterprises focus on software, workflows, or...
by BenFarrington | Sep 17, 2024 | Digital Culture, Digital marketing, Growth, News, Reputation, SEO & Search, Small Business, Social Media, Strategy, Website Management
By Ben Farrington – 16.09.2024 In today’s digital-first world, a business’s online reputation is crucial. With consumers turning to the internet to make decisions about where they shop, who they hire, and which services they trust, no business can afford...
by BenFarrington | Sep 11, 2024 | Email Marketing, Digital marketing, News, Small Business, Strategy, Uncategorized
By Ben Farrington – 10.09.2024 Email marketing remains one of the most effective tools for businesses despite the growth of other digital marketing methods like social media. Its directness and adaptability have kept it a vital part of any successful marketing...
by Kye Johnson | May 16, 2024 | News, Strategy
This week is mental health awareness week. Running between 13th – 19th May organisations are spreading awareness around Mental Health, how it impacts people and what can be done to help. This is amazing, but not enough. We talk a lot about understanding a...
