by BenFarrington | May 8, 2025 | Case Studies, Ads, AI, Digital Culture, Digital marketing, Growth, News
Mark Zuckerberg’s AI Vision for Facebook Ads: Opportunities and Challenges for Businesses Mark Zuckerberg has big plans for Facebook, focusing on using artificial intelligence (AI) to improve its advertising. The idea is to use AI to better understand user data...
by BenFarrington | Feb 26, 2025 | News, Content Creation, Digital Culture, Digital marketing, Small Business
By Ben Farrington Content marketing remains a cornerstone of successful business strategies. As we move into 2025, understanding and leveraging content marketing, especially with the help of AI, is crucial for driving digital growth and future-proofing your business....
by BenFarrington | Feb 12, 2025 | Social Media, Digital marketing, Growth, News, Reputation, Strategy, Training, Uncategorized
By Ben Farrington Having a robust Social Media marketing strategy is crucial for small and medium businesses (SMBs). With the right approach, SMBs can compete with larger enterprises, reach a broader audience, and drive significant growth. Here’s why a digital...
by BenFarrington | Jan 15, 2025 | Customer Data, Digital Culture, Digital marketing, Growth, News, Strategy
By Ben Farrington 15/01/2025 In today’s fast-paced and highly competitive business landscape, small and medium-sized enterprises (SMEs) are constantly seeking ways to optimise operations, enhance customer satisfaction, and boost profitability. One of the most...
by BenFarrington | Nov 20, 2024 | Content Creation, Digital Culture, Digital marketing, Growth, News, Small Business, Social Media, Strategy
Written by Ben Farrington 20/11/2024 When I started as an apprentice content creator, I quickly realised how powerful social media can be for small to medium-sized businesses. Honestly, it can feel overwhelming at first—there are so many platforms, trends, and...
by BenFarrington | Nov 13, 2024 | Uncategorized, Digital marketing, Growth, News, Strategy
Written by Ben Farrington 13/11/2024 As a small or medium-sized business owner, planning your digital strategy early can give you a powerful head start. Getting organized now means you’re ready to hit the ground running come January. Here’s how starting early can help...
