by Tom Clark | Apr 22, 2026 | News
When customer data stories hit the news, they’re usually associated with large organisations. It’s easy for small businesses to look at these headlines and think, “That wouldn’t happen to us.” In reality, smaller businesses are often more exposed to customer data...
by Tom Clark | Apr 22, 2026 | News
Customer data isn’t just collected, it’s increasingly used to make decisions. Businesses use data to: Identify high value customers Track engagement and behaviour Prioritise communication and support Decide where to focus time and resources This is normal, effective,...
by Tom Clark | Apr 22, 2026 | News
When a well known brand like Marks & Spencer becomes associated with customer data issues, it naturally grabs attention. But the real lesson isn’t about one company making a mistake. It’s about how easily customer data risks can affect any business, regardless of...
