Social Media Week at Start Digital: Why Auditing Your Profile Matters More Than Posting More

Social Media Week at Start Digital: Why Auditing Your Profile Matters More Than Posting More

If you’re a small business owner, you’ve probably heard the advice: “Post more on social media!”
But here’s the truth — while regular posting can bring people in, it’s not the whole story. Your profile is the thing that will actually convince someone to buy from you, book with you, or follow you long-term.

That’s why this Social Media Week at Start Digital is all about slowing down and looking under the hood. Instead of focusing only on content creation, we’re encouraging you to take a step back and audit your accounts.

Why You Should Audit Your Social Media Accounts

Think of your social media profile as your shop window. If it’s messy, unclear, or outdated, people will keep walking, no matter how good your advertising is.

An audit helps you:

  • Spot outdated info (like old prices, expired offers, or old branding)

  • Check for clarity (does your bio explain what you do in plain English?)

  • Improve user experience (is it easy for someone to buy, book, or contact you?)

  • Stay consistent (are your brand colours, fonts, and tone the same across all platforms?)

What to Look For in Your Social Media Audit

1. Your Bio & About Section

  • Does it clearly say what you do?

  • Is there a direct call-to-action (e.g., “Book now,” “Shop here,” “Get a free quote”)?

2. Your Links

  • Are they up to date?

  • Do they lead to the right page (not just your homepage)?

3. Your Highlights / Pinned Posts

  • Are your most important offers or updates visible at the top?

4. Branding & Visuals

  • Do your profile and posts look like they belong to the same business?

  • Are your images high quality and on-brand?

5. Recent Posts

  • Do they reflect your current services and tone of voice?

  • Are they engaging, not just promotional?

The Start Digital Challenge for Social Media Week

We’re challenging every small business to spend 30 minutes each day this week doing a quick audit on one of their social platforms. By the end of the week, you’ll have a more polished, conversion-ready profile, without posting a single extra piece of content.

Remember: Your posts bring people in. Your profile makes them stay.

If you’d like some support with your audit, our team at Start Digital can walk you through the process, highlight areas for improvement, and give you a strategy that works.

📩 Get in touch to book a profile review today.