Search engines are often the first stop for your potential customers. But if your website isn’t showing up (or worse, showing up poorly) you’re missing out on valuable traffic and conversions.
That’s why we’re dedicating this week to all things SEO and Search. Whether you’re just getting started or refining your strategy, we’ve put together practical steps, tools, and insights to help you boost your visibility and get results.
Step 1: Start with a Website Audit
Before you can improve your SEO, you need to understand where you stand. A website audit highlights common issues that may be dragging your rankings down — things like:
- Broken links
- Slow loading times
- Missing or duplicated meta descriptions
- Unoptimised content
Use the SEO Health Check in your Start Digital member portal to uncover these issues and find step-by-step ways to fix them.
Step 2: Refine Your On-Page SEO
Once your technical health is in check, it’s time to focus on what your audience sees. Strong on-page SEO means making your content clear, relevant, and valuable. This includes:
- Targeting the right keywords
- Using header tags (H1, H2, H3) to structure your content
- Including internal and external links
- Writing compelling meta titles and descriptions
Not sure which keywords to use? Tools like Google Keyword Planner can help you identify what people are actually searching for in your industry.
Step 3: Build Backlinks That Matter
Search engines view backlinks as signals of trust. The more high-quality, relevant websites that link to your content, the more authority your site earns.
You can build backlinks by:
- Writing guest blogs
- Engaging with online communities
- Collaborating with influencers in your niche
Aim for value and relevance — spammy links won’t get you far.
Actionable AI Insights: Get Your Content Ready for the Future
With the rise of AI-powered search, how your content is presented and structured is more important than ever. Here are some quick wins to help future-proof your content:
- Check your robots.txt file to ensure AI can crawl your site
- Include stats and data to become a quotable, credible source
- Use question-based headings to make it easier for AI to deliver your answers
- See what’s already ranking in AI summaries and identify what’s working
- Show authority with expert quotes, real case study results, and clear author bios
These strategies don’t just help with AI — they also improve user experience and credibility overall.
Why This Matters:
- AI-generated overviews now appear in 13% of search results
- Visitors from AI-driven results convert 4.4x better than traditional organic visitors
Ready to Optimise Your Site?
Log in to your Start Digital member area to access your SEO Health Checks, Tool Kits, and step-by-step guides.
Whether you’re cleaning up technical issues, rewriting your copy, or planning outreach for backlinks — now’s the time to take action.
Let SEO & Search Week be the push you need to get your business seen by the right people, in the right place, at the right time.
