Content That Converts: How to Map Every Stage of the Marketing Funnel

Ever feel like you’re posting on social media but not seeing results? You’re not alone. Most businesses create content in the moment, without thinking about where it fits in their customer journey. The result? Likes and views, but not sales.

The secret is simple: create content for every stage of the funnel.

1. Awareness – Get noticed
Your audience doesn’t know you yet. This is your chance to grab their attention.
Examples:

  • Reels or TikToks that are entertaining, relatable, or educational

  • Shareable infographics

  • Local hashtags and collaborations

2. Interest – Spark curiosity
Now they know you exist, why should they care?
Examples:

  • Blog posts answering FAQs

  • Behind-the-scenes reels

  • “How it works” explainers

3. Consideration – Show your value
Your audience is weighing their options. Help them choose you.
Examples:

  • Case studies or success stories

  • Testimonials & reviews

  • Product demos or free trials

4. Intent – Make action easy
They’re ready to buy, but they need a clear path.
Examples:

  • Direct CTAs (“Book Now”, “Sign Up”)

  • Landing pages with one clear action

  • FAQs tackling objections

5. Evaluation – Prove your worth
Even at the last minute, people look for reassurance.
Examples:

  • Comparison charts (us vs competitors)

  • Trust badges, guarantees

  • Industry awards, accreditations

6. Purchase – Remove friction
Don’t lose them at the finish line.
Examples:

  • Smooth checkout process

  • Mobile-friendly booking

  • Limited-time offers to seal the deal

7. Repeat Custom – Keep them coming back
It’s 3x cheaper to sell to an existing customer than to find a new one.
Examples:

  • Thank-you emails

  • Loyalty schemes

  • Exclusive previews

8. Advocacy – Turn fans into promoters
Your happiest customers are your best marketers.
Examples:

  • Share user-generated content

  • Run referral programmes

  • Create community spaces (FB groups, Discord, LinkedIn groups)

Conclusion:
When your content supports every stage of the funnel, you stop guessing and start converting. Audit your current content today, and you’ll see exactly where to focus next.

👉 Want help building your funnel? Join Start Digital and get the strategy, tools, and accountability you need.