introduction.
- Size = Small Business
- Sector = Domestic and Commercial Cleaning
- Staff = 20
- Location = North West
- Years Trading = 8
The owner had recently acquired another business and was hoping to secure new tendered work in large organisations. They were looking to recruit new staff and increase their number of customers across several locations. They had a good social media presence and regular traffic to their website, but were not getting enough new customers.
challenges.
The owner was finding it hard to convert online engagement into sales. They wanted to target new locations and attract new customers. The business didn’t have some of the policies and procedures in place to secure the tendered work.
The owner had limited time available to develop the systems and processes required for new tendered work.
The owner didn’t know how to improve sales conversions.
Digital Marketing Strengths = Medium
Online Reputation = Good
Time = Limited
risks.
No cyber security or data protection in place to manage customer data, which is a potential future reputational problem.
ICO registration may need to be updated.
Staff not trained effectively to manage customer data.
Missed opportunities to win new work, was enabling competitors to grow their business.
New staff are not aware of acceptable use of digital and acceptable behaviours when working in a customers premises.
solution.
Start digital provided the owner with health checks and toolkits, which gave the owner policies and procedures to enable their company to manage and prevent future cyber and data risks.
Staff training was provided to make sure all staff were GDPR and Data compliant.
Staff training on acceptable use of digital in the workplace was provided.
A digital marketing strategy guide was used to develop a clear plan on how to grow the business.
The owner understood more about PPC advertising and conversion tactics, so was able to source support, and develop a new marketing plan to increase conversions.
Implementation of required policies and procedures gave the business some of the kitemarks needed to tender for more work.
benefit.
Attract new and more engaged potential customers.
Created a new Digital Lead in the organisation who helps to manage all aspects of digital within the business, helping the business to grow and stay secure.
Increase in online recommendations.
Increase in leads and sales for new customers in new locations.
Reduce risk of potential reputational damage, by reducing possibility of cyber attacks and data breaches.
Reduce risk of potential reputational damage due to staff not complying with acceptable use of digital policies or not behaving in a professional manner.
cost.
Total = £3,000
£500 for Start Digital
£500 for staff Digital Lead Training
£2000 for GDPR, Data Protection, Acceptable Use and Cyber Awareness Training.
