by BenFarrington | Dec 24, 2024 | Customer Data, Content Creation, Cyber Security, Growth, Information Technology, News, SEO & Search, Small Business, Social Media, Strategy, Training
By Ben Farrington As we approach 2025, the digital landscape is evolving at an unprecedented pace. For SMEs, staying ahead of these changes isn’t just a luxury – it’s a necessity. As the Digital Lead at Start Digital, I’ve seen first-hand how businesses can...
by BenFarrington | Nov 20, 2024 | Content Creation, Digital Culture, Digital marketing, Growth, News, Small Business, Social Media, Strategy
Written by Ben Farrington 20/11/2024 When I started as an apprentice content creator, I quickly realised how powerful social media can be for small to medium-sized businesses. Honestly, it can feel overwhelming at first—there are so many platforms, trends, and...
by BenFarrington | Nov 6, 2024 | SEO & Search, Growth, News, Small Business, Strategy, Website Management
Written by Ben Farrington 06/11/2024 Mastering SEO for Small Businesses in the UK: Simple Steps to Search Success Let’s talk SEO (Search Engine Optimisation) – that elusive, sometimes overwhelming term that sounds like something only big brands and tech giants need....
by BenFarrington | Oct 31, 2024 | Digital Culture, Growth, News, Small Business, Training
Written by Ben Farrington 31/10/2024 Ah, Halloween—the season of ghouls, ghosts, and goblins! 🎃 While you’re gearing up for a spook-tacular October, don’t let your workplace be haunted by the scariest creature of all: the untrained employee! If your team isn’t...
by BenFarrington | Oct 25, 2024 | PPC, Digital marketing, Growth, News, Small Business, Strategy
Written by Ben Farrington 25/10/2024 Hey there, savvy business owners! If you’ve been dipping your toes into the vast ocean of digital marketing, you’ve likely heard the buzz about PPC advertising. But what’s all the fuss about? Let’s dive in and explore why PPC is a...
by BenFarrington | Oct 7, 2024 | Digital marketing, Digital Culture, Email Marketing, News, Small Business, Strategy, Uncategorized
By Ben Farrington 07/10/2024 Why Personalisation in Digital Marketing Isn’t Creepy Alright, let’s talk about something that’s been buzzing around for ages – the idea that personalisation in digital marketing is “creepy.” You know what I’m...
