3 THINGS TO DO THIS WEEK

Our 3 actions are designed to help you optimise your business’s operations and growth, and to ensure that you stay on track with your goals. With just three tasks to focus on each week, you can be sure that you’re making the most of your time and resources, and moving closer towards your objectives.

An example of one of the actions you could take could be:

Conduct a thorough review of their current marketing strategies and tactics.

This can involve analyzing their marketing data, assessing their target audience, and identifying areas for improvement. By taking a critical look at their marketing efforts, businesses can gain a better understanding of what is and isn’t working, and develop a more effective marketing plan moving forward. This could include reallocating resources to focus on the most successful channels, experimenting with new tactics, or refining their messaging to better resonate with their target audience. By making data-driven decisions and being proactive about their marketing strategy, businesses can improve their chances of success and drive growth over time. 

3 Things To Do This Week to Contribute To Your Digital Wellness

Your wellbeing is just as important as your business and ensuring that you and your team are looking after this digital wellbeing can help you all perform at your best.  
 
An example of digital wellbeing actions could be:  

Provide ergonomic support 

Help your team set up their workspace in an ergonomic way to prevent strain and injury. Encourage them to use proper posture and take frequent breaks to stretch and move around.

TOOL KITS

Once the health check is complete then you can access these guides that will help you implement improvements to your digital. 

HEALTH CHECKS

Our Health Checks are practical worksheets that allow you to see which digital areas your business needs to improve. 

You can download a free health check below to see how they work. 

Free Health Check

Digital Lead Tips

One of the unique benefits of being a member of Start Digital is being able to assign a Digital Lead in your business. The Digital Lead is responsible for completing the health checks in your business and setting a meeting with the management team to make sure the correct fixes are implemented.  

A Digital Lead Tip example could be something like this:  

Empower your team 

• Provide Clear Goals and Expectations:

  A digital lead should clearly define their team’s goals and expectations, providing direction and focus for their work. This helps team members understand their role in the organization and feel more empowered to contribute.

• Encourage Collaboration:

  A digital lead should encourage collaboration and teamwork, fostering a culture of inclusivity and support within the team. This can be achieved through regular team meetings, brainstorming sessions, and open communication channels. 

• Foster a Learning Environment:

  A digital lead should create a culture of continuous learning, encouraging team members to expand their skills and knowledge through training programs, mentorship, and other educational opportunities.
   

• Give Autonomy:

  A digital lead should trust their team members to make decisions and take ownership of their work, giving them the autonomy to operate independently and take risks. 

SOCIAL MEDIA TIPS

Our social media tips are tailored to help you grow and engage more on your social media platforms which could help you attract potential new leads and customers.  
 
A Social Media Tip example could be:

Be consistent with your posting schedule.

This means that you should aim to post content on a regular basis, whether that’s daily, weekly, or bi-weekly, so that your followers know when to expect new content from you. 

Consistency is important because it helps establish trust with your audience and keeps them engaged. If you only post sporadically, your followers may lose interest and forget about your brand or account altogether. 

In addition, consistent posting can also improve your social media algorithms, as platforms tend to prioritize accounts that regularly post high-quality content. So, try to create a content calendar or schedule that works for you and stick to it as much as possible. 

CYBER TIPS

Our cyber tips help you and your business stay safe and secure online. 

An example of a cyber tip could be:  

Implement strong password policies.  

This means requiring employees to use complex passwords that are difficult to guess or crack, and enforcing password changes on a regular basis. 

Strong passwords should be at least 12 characters long and include a mix of upper and lowercase letters, numbers, and symbols. Employees should also be encouraged to avoid using common words or personal information in their passwords, as these are easy for hackers to guess. 

MARKETING TIPS

Our marketing tips are created to help you push your marketing strategy to the next level to help you grow digitally.

One marketing tip example could be:

Know your target audience.  

• This means taking the time to understand who your ideal customer is, what they want, and how your product or service can help them solve a problem or fulfill a need. 
• By knowing your target audience, you can tailor your marketing message and strategy to resonate with them more effectively. This can help you create more engaging content, choose the right marketing channels, and develop campaigns that are more likely to convert. 
• To get to know your target audience better, you can use tools such as customer surveys, social media analytics, and website analytics to gather data about their demographics, preferences, and behavior. Once you have this information, you can use it to create buyer personas or customer profiles that can guide your marketing efforts. 
• Overall, knowing your target audience is a crucial aspect of marketing, as it can help you create more effective campaigns and drive better results for your business. 

STRATEGY QUESTIONS

Strategy questions help you evaluate the importance of your actions within your business and help you think about what the next steps are or how can you improve in certain areas of your digital?   

Some examples of Strategy Questions would be:  

1. 1. Who is my target audience?
   2. What are my website goals?
   3. What is my content strategy?

TRAINING

We update this section every week with new training videos on a wide range of topics.

TEMPLATES

In this section you can find the templates we have created to help your business. 

Blog Strategy

FURTHER READING

In this section, you can find links to external sources to help broaden your knowledge even further in the digital space. 

15 of the Best Interactive Websites [+ How to Make Your Own] | hubspot.com

Suggestion Box

The suggestion box can be used to give us any suggestions on topics or assets you maye want to see implemented onto the dashboard!