introduction.
- Size = Micro Business
- Sector = Domestic and Commercial Cleaning
- Staff = 3
- Location = Lancashire
- Years Trading = 2
The owner had established themselves over the past 12 months and was hoping to grow their business. They were looking to recruit new staff and increase their number of customers. They had a basic online presence and used social media periodically.
challenges.
The owner was finding it hard to grow their customer base and was also struggling to find suitable staff.
Digital Marketing Strengths = Low
Online Reputation = Low
Time = Limited
Due to limited visibility online and a few negative reviews that were not responded to, the brand was not representing the good work that the business was doing.
The owner had limited time available to manage their online presence and didn’t have the digital skills needed to showcase their brand online. The staff working with them also had limited digital skills, so required training.
risks.
Loss of current and new clients due to poor online brand.
Loss of clients due to poor online reputation, which was not being controlled.
No cyber security or data protection in place to manage customer data, which is a potential future reputational problem.
solution.
Start digital provided the owner with health checks and toolkits, which gave the owner a clear roadmap and understanding on how their company could improve its online brand and reputation.
Staff received training on how to update social platforms and their website.
A digital marketing strategy guide was used to develop a clear plan on how to grow the business.
The owner understood more about PPC advertising, so was able to source agency support, with a clear understanding of what was needed.
Staff training was provided to make sure all staff were GDPR and Data compliant.
benefit.
Increase in online engagement, due to better content and more frequent updates.
Increase in online recommendations.
Increase in leads and sales for new customers.
Increase in staff motivation as they were having a greater impact and valued the CPD training.
cost.
Total = £950
£500 for Start Digital
£250 for staff Digital Marketing Training
£200 for GDPR, Data Protection, Acceptable Use and Cyber Awareness Training.
