by BenFarrington | Feb 26, 2025 | News, Content Creation, Digital Culture, Digital marketing, Small Business
By Ben Farrington Content marketing remains a cornerstone of successful business strategies. As we move into 2025, understanding and leveraging content marketing, especially with the help of AI, is crucial for driving digital growth and future-proofing your business....
by BenFarrington | Jan 15, 2025 | Customer Data, Digital Culture, Digital marketing, Growth, News, Strategy
By Ben Farrington 15/01/2025 In today’s fast-paced and highly competitive business landscape, small and medium-sized enterprises (SMEs) are constantly seeking ways to optimise operations, enhance customer satisfaction, and boost profitability. One of the most...
by BenFarrington | Nov 27, 2024 | News, Digital Culture, Growth, Strategy, Training, Website Management
By Ben Farrington 27/11/24 As the apprentice at Start Digital, I’d like to share what I’ve learned about building and managing websites for small and medium-sized enterprises (SMEs). As someone new to the industry, I’ve been amazed by the level of strategy,...
by BenFarrington | Nov 20, 2024 | Content Creation, Digital Culture, Digital marketing, Growth, News, Small Business, Social Media, Strategy
Written by Ben Farrington 20/11/2024 When I started as an apprentice content creator, I quickly realised how powerful social media can be for small to medium-sized businesses. Honestly, it can feel overwhelming at first—there are so many platforms, trends, and...
by BenFarrington | Oct 31, 2024 | Digital Culture, Growth, News, Small Business, Training
Written by Ben Farrington 31/10/2024 Ah, Halloween—the season of ghouls, ghosts, and goblins! 🎃 While you’re gearing up for a spook-tacular October, don’t let your workplace be haunted by the scariest creature of all: the untrained employee! If your team isn’t...
by BenFarrington | Oct 7, 2024 | Digital marketing, Digital Culture, Email Marketing, News, Small Business, Strategy, Uncategorized
By Ben Farrington 07/10/2024 Why Personalisation in Digital Marketing Isn’t Creepy Alright, let’s talk about something that’s been buzzing around for ages – the idea that personalisation in digital marketing is “creepy.” You know what I’m...
