introduction.
- Size = Individual
- Sector = Health & Fitness
- Staff = 1
- Location = North West
- Years Trading = 1 year
The owner setup their personal training business to support customers who want online and face to face training.
The first customers in the business came from the gym and recommendations from friends and family.
The business owner wants to scale their business by gaining more online clients.
CHALLENGES
The owner was finding it hard to convert online engagement into sales. They wanted to target new locations and attract new online members.
The business didn’t have some of the policies and procedures in place to secure the customer data effectively.
The owner had limited time available to develop their online training programmes.
The owner didn’t know how to improve sales conversions.
Digital Marketing Strengths = Low
Online Reputation = Good
Time = Limited
RISKS
No cyber security or data protection in place to manage customer data, which is a potential future reputational problem.
ICO registration may need to be updated.
Missed opportunities to win new clients.
SOLUTION
Start digital provided the owner with health checks and toolkits, which gave the owner policies and procedures to enable their business to manage and prevent future cyber and data risks.
Staff training was provided to make sure they were GDPR and Data compliant.
A digital marketing strategy guide was used to develop a clear plan on how to grow the business.
The owner understood more about PPC advertising and conversion tactics, so was able to source support, and develop a new marketing plan to increase conversions.
BENEFIT
Attract new and more engaged potential customers.
Developed a Digital First Culture to manage all aspects of the business, helping the business to grow and stay secure.
Increase in online recommendations.
Increase in leads and sales for new customers in new locations.
Reduce risk of potential reputational damage, by reducing possibility of cyber attacks and data breaches.
COST = £550
£450 for Start Digital
£100 for GDPR, Data Protection, Acceptable Use and Cyber Awareness Training.
