Account Dashboard - Email Marketing New

Account Dashboard – Email Marketing New

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Account Dashboard – Email Marketing New



Account
Portal



Contact Support



Book Consultancy



Digital Training Gym

Equipment

To Do List

1. Audience segmentation

How: Consider segmenting your email list based on factors such as demographics, past purchase behaviour, engagement with previous emails, and interests.

Impact: By segmenting your list, you can send targeted and personalised messages that are more likely to resonate with your audience and drive conversions.

2. Content relevance

How: Ensure that the content of your email is relevant and valuable to your audience. Your email should offer something of value to your subscribers, whether it’s a promotion, useful information, or entertainment. Additionally, ensure that your subject line and email preview accurately reflect the content of the email and entice your subscribers to open it.

3. Mobile optimisation

Impact: More than half of all emails are opened on mobile devices, so it’s essential to optimise your emails for mobile devices.

How: Ensure that your emails are mobile-responsive, have a clear and concise layout, and use images and fonts that are easily readable on smaller screens. Test your emails on different devices and email clients to ensure that they look and function correctly.

Contacts

Contact Name
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One thing you can do this week

Content to be added here.

Circuit Stations

Health Checks

Complete these short audits to assess potential improvements within your business.

After completing the Health Check, you will be aware of the opportunities available to you.

10 minutes per Health Check

Email Marketing Health Check

Email Security Health Check

Toolkits

Complete these Tool Kits to address and fix the improvements you found in the audit.

After completing the Tool Kits, you’ll have taken steps to scale securely.

1 hour per Tool Kit

Email Marketing Tool Kit

Email Security Tool Kit

Digital Leads Tips

1. Set clear expectations

When delegating email tasks to your team, it’s important to set clear expectations and communicate them effectively. Ensure that your team members understand what is expected of them, including the goals of the email campaign, the target audience, the messaging, and the timeline for completion.

2. Provide guidance and support

Delegating email tasks does not mean completely handing them off to your team members and walking away. As a leader, you should provide guidance and support to your team members throughout the email creation process. This can include providing feedback on drafts, answering questions, and helping your team members overcome any roadblocks they may encounter.

3. Trust and empower your team

Trust is essential when delegating email tasks to your team. You should have confidence in your team members’ abilities and empower them to make decisions and take ownership of their work. This can help foster a sense of ownership and responsibility, and can also help your team members grow and develop their skills. Remember to recognise and reward your team members for their contributions and successes.

Cyber Tips

1. Personalisation

Personalising your emails can improve engagement rates and increase conversions. Use your subscriber’s name, location, and past purchase history to create personalized content that speaks directly to them. You can also use dynamic content to create unique experiences for each subscriber based on their interests and behaviours.

2. Call-to-Action (CTA)

A clear and compelling call-to-action (CTA) can help drive conversions in your email campaigns. Make sure your CTA is prominently displayed and clearly communicates the action you want your subscribers to take. Use action-oriented language and create a sense of urgency to encourage your subscribers to act.

3. Mobile Optimisation

With more and more people checking their emails on mobile devices, it’s essential to ensure your emails are mobile-optimised. Use responsive design to ensure your email conten

Marketing Tips

Here are 3 pieces of content that you should focus on this week:

1. A blog post that addresses a common question or concern among your target audience.

You can gain an idea of the type of blog you want to create by completing this week’s template – Blog Strategy.

2. A video tutorial or how-to guide that demonstrates how to use one of your products or services.

You can get a better understanding of video techniques in this week’s training video.

3. An Instagram story or reel that gives your followers a behind-the-scenes look at your brand or showcases your company culture.

Understand what your company’s values, mission and goals are and communicate them with your audience.

Social Media Tips

3 things to consider when creating your email marketing campaigns that will help grow your social media platforms:

1. Include social media buttons and links

Ensure that your email includes social media buttons and links to your social media platforms, making it easy for your subscribers to follow and engage with you on social media. You can also incentivize your subscribers to follow you by offering exclusive content or promotions to your social media followers.

2. Encourage social sharing

Encourage your subscribers to share your email content on their social media profiles. You can include social sharing buttons in your email and add a call-to-action to encourage your subscribers to share your content with their friends and followers. This can help increase your brand’s reach and attract new followers.

3. Use social media to promote your email campaigns

Use your social media platforms to promote your email campaigns and encourage your followers to sign up for your email list. You can also offer exclusive content or promotions to your social media followers who sign up for your email list. This can help you grow your email list and reach more potential customers who are interested in your brand.

Strategy Questions

1. Who is your target audience?

2. What is the goal of your email campaign?

3. What messaging will resonate with your audience?

4. How will you measure the success of your email campaign?

5. What is your email frequency and cadence?

Latest Articles From The Team

Webinar

You can tune into the webinar on Tuesdays at 10am. Watch one of our latest ones with Holly Murphy & The Social Summit founder.

Training

Templates

Skills Gap Analysis

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FAQs

How Do I Improve My Email Open Rates?

To improve your email open rates, consider using a compelling subject line, segmenting your email list, personalizing your messages, and sending your emails at the right time.

How Do I Prevent My Emails From Going To Spam?

To prevent your emails from going to spam, ensure that your email content is relevant, avoid using spam trigger words, use a reputable email service provider, authenticate your email domain, and maintain a clean email list.

Q: How do I get to know my target audience?

A: To get to know your email target audience, you can follow these steps:

Identify your target audience: Start by defining who you want to reach with your emails. This may include your existing customers, potential customers, or a combination of both.
Gather information: Use customer data from your website, social media channels, and other sources to learn more about your target audience. This may include demographic information, location, interests, and purchasing behaviour.
Conduct surveys: Send out surveys to your subscribers or customers to gather more detailed information about their preferences, behaviours, and needs.
Analyze your data: Use the information you’ve gathered to create a profile of your target audience. This will help you understand who they are, what they care about, and what motivates them to engage with your brand.
Segment your list: Based on your gathered information, segment your email list into smaller, targeted groups. This will allow you to send more personalised and relevant messages to each group.

By understanding your target audience, you can create more effective email marketing campaigns that resonate with your subscribers and drive better results.

Q: How often should emails be sent in a marketing campaign?

A: The frequency of emails sent in a marketing campaign will depend on the target audience and the type of content being sent. It is important to strike a balance between providing enough content to keep the audience engaged, and not overwhelming them with too many emails. A general guideline is to send one to two promotional emails per week, with additional emails for time-sensitive offers or events.

Q: What can businesses do to stay secure from email security threats?

A: Businesses can take steps to protect themselves from email security threats by:

Providing regular cyber-security awareness training to enable their employees to recognise and avoid security threats.
Implementing strong password policies, and using two-factor authentication for email accounts.
Installing and regularly updating anti-virus and anti-malware software.
Backing up important data regularly to prevent data loss in the event of a security breach.
Using encrypted email services for sensitive communications.
Being cautious when receiving emails from unfamiliar sources, or when an email contains unexpected attachments.
Staying informed about the latest email security threats, and the best practices for protecting against them.

Q: What is an email marketing platform?

A: An email marketing platform is a software solution that provides businesses with tools and resources to create, manage, and send email marketing campaigns to their subscribers.

Q: Why is email security important for businesses?

A: Email security is important for businesses because it helps protect sensitive information, such as financial data, confidential business communications, and customer information, from unauthorised access and theft. A security breach can result in financial losses, damage to reputation, and loss of trust among customers and partners, as well as large fines from regulatory bodies, such as the ICO.

What Are The Benefits Of Using An Email Marketing Platform?

Using an email marketing platform allows businesses to create and send professional-looking emails, automate email campaigns, track email metrics, segment their email list, and personalize messages to their subscribers.

What Is An Email Marketing Platform?

An email marketing platform is a software tool that allows businesses to create, send, and track email campaigns to their subscribers. Some popular email marketing platforms include Mailchimp, Constant Contact, and Campaign Monitor.

What Is Email Deliverability?

Email deliverability refers to the ability of your email to reach your subscribers’ inboxes successfully. High deliverability rates are crucial for the success of your email campaigns.

What Is Email Security?

Email security refers to measures taken to protect email communications from unauthorized access, use, or modification. These measures can include using strong passwords, encryption, spam filters, and two-factor authentication.

What Is Email Segmentation?

Email segmentation is the process of dividing your email list into smaller groups based on specific criteria such as demographics, interests, past behaviour, and engagement levels. This allows you to send more targeted and personalized messages to your subscribers, increasing the chances of conversion.

What Is The Best Day And Time To Send Emails?

The best day and time to send emails depend on your audience and the purpose of your email. Generally, the best days to send emails are Tuesday, Wednesday, and Thursday. The best time to send emails is typically between 10 am to 11 am or 1 pm to 2 pm.

What Is The Difference Between A Plain-Text Email And An HTML Email?

A plain-text email is a simple email that contains only text, while an HTML email includes images, formatting, and other design elements. HTML emails are more visually appealing, while plain-text emails are more likely to avoid spam filters.

What Is The Difference Between Open Rates And Click-Through Rates?

Open rates refer to the percentage of subscribers who opened your email, while click-through rates refer to the percentage of subscribers who clicked on a link in your email. Both metrics are essential for evaluating the effectiveness of your email campaigns.